Design thinking in product & services

Design thinking is a structured methodology used by designers to develop and deliver products, services and experiences that address latent human needs. By adopting design thinking principles, businesses can develop low cost working prototypes for various needs and test them in real time. Design thinking can be applied to complex problems that are difficult to decipher. Using design thinking, organisations could transform their cultures to become more innovative, which is likely to have a positive impact on their top line and bottom line. Topics covered include:

1. Introduction: About design thinking and designers, design principles, design thinking and other methods
2. Design thinking strategy and capability: Build design thinking strategy and capability (structure, culture, skills, process) in an organisation to define the organisation’s design journey
3. Explore: Discover challenges, interpret through empathy study, understand various tools of empathy study and perform risk assessment
4. Ideate: Generate ideas, shortlist a workable solution, perform risk assessment
5. Create: Develop prototypes of a big idea, get feedback, perform financial analysis of the solution and risk assessment
6. Evolve: Track success and scale the solution

In this workshop, participants will learn:

• Utilise these tools effectively to solve wicked/complex problems and embrace innovation
• Perform hands-on activities that facilitate understanding of the design thinking mindset
• Understand core concepts of design thinking i.e. empathy, brainstorming, prototyping and storytelling.

Who Should Attend: 

– Senior executives and managers in charge of business units
– Strategic projects team members
– Team leaders and individual who requires innovation and problem solving skills